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that for the Safekey (click to view larger). https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52df6c5be4b0bd4ef9c6c466/1431725744577/p1_safekey_1.1.jpg Work A summary of the Safekey Concept (click to view larger). https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52e4de9de4b068a31cc47b63/1390730910226/ Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/534647d4e4b08cc1a3710333/1397114837671/ Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/5343ddffe4b0aa2aaae256f0/1396956672430/ Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/5343d84de4b0cccdfc3de1af/1396955214783/DPI_test_1.jpg Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/5343e37be4b0907609b29215/1396958076688/ Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/5347ba29e4b0d938823f8d3c/1397209642862/ Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/5343d7b0e4b0f66e779f2670/1396955057109/ Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52df3cc1e4b0dd84eff2a9f9/1390361795430/me_ted_talk_scrnsht.png Work The TED blog entry for my talk. Click on image to link to article. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52e4d1e9e4b09dc5eeb5ef8b/1390727658064/jin_TED_pic_01_crop.jpg Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52df93fae4b03696080a3cd9/1390384124257/espresso_cubed_thumbnail.jpg Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52e4dc1ce4b083a7aecdac43/1390730268893/safekey_green.jpg Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52e4dce1e4b01b78d94dcd95/1390730466458/jin_ted2013_pic_2.jpg Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52df83b6e4b00db9cf332833/1390379959528/samhung_logo_thumbnail.jpg Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52e5c4e7e4b0f20972c6daa1/1390789867545/IMG_0202.JPG Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52df8d18e4b05fb9c4409dd6/1390382361980/great_design_lecture_thumbnail.jpg Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52df8a5ae4b0ab06a7121057/1390381660022/models_thumbnail.jpg Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52e8b843e4b0560922c69cec/1390983236371/samshin_thumbnail_pic_2.jpg Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/5343d106e4b089b274b124b5/1396953351503/more_design_work_thumbnail.jpg Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52de1491e4b0ce292b4a5f89/1390285973927/nefs_kitchen_pan_view.jpg Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52de1504e4b0e9abea4f886e/1431725759903/6W6A0063+copy.jpg Work https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/53158c9fe4b019ffc677f7ed/1393921184353/igigli_cover_thumbnail.jpg Work https://www.jinsop.com/other-designs-ive-done daily 0.75 2013-06-29 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/51cabc16e4b07cb3e84ee4e6/1372240919761/marantz_dab_rendering_portfolio.jpg More Designs https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/51caa4d0e4b0898df4bf7c82/1372234962296/dreyfuss_phone_ad_final.jpg More Designs https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/51ce98a8e4b01d5d20f4c339/1372493994334/uncle_oswald_logo_portfolio.jpg More Designs https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/51ce9990e4b0a6b9999dd3d7/1372494224945/uncle_oswald_promo_poster.jpg More Designs https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/51cab1dfe4b04a2426c05469/1372238306419/dreyfuss_phone_portfolio_photo.jpg More Designs https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/51ce9172e4b01d5d20f4be2f/1372492147432/hanging_wonder_ad_portfolio.jpg More Designs https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/51ce9d3be4b0c246ca8adf93/1372495165144/samshin_handsfree_portfolio.jpg More Designs https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/51c16dbbe4b094d93e4053ae/1371631037479/hearcom_portfolio_page.jpg More Designs https://www.jinsop.com/links daily 0.75 2013-04-23 https://www.jinsop.com/the-dreyfuss-special daily 0.75 2013-06-15 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/51bc275be4b092e6df780353/1371285340363/centered_grill_bnw.jpg The Dreyfuss Special 1 Before: artificial. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/51bc31bee4b0b873de0ea69a/1371287998869/tds_adaptor_resized_outline.jpg The Dreyfuss Special 1 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519c759fe4b0c77ef9398a75/1369208224595/intro_pic.jpg The Dreyfuss Special 1 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/51bc2cafe4b0b3d30b858bbd/1371286703932/mockup_w_volume_knob.jpg The Dreyfuss Special 1 Unfortunately, this flamboyant volume knob and switch layout did not make it to the final version. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/5164f46ce4b0ce432331204a/1365570669261/accessories_sales_numbers.jpg The Dreyfuss Special 1 Google told me that the cell-phone accessories market would soon be a multi-billion dollar industry. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519c74e2e4b0425d1cec684c/1369208035368/nature_flaunting_symmetry.jpg The Dreyfuss Special 1 Nature cheerfully flaunting symmetry. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519c67f8e4b0722c6537acc0/1369204729748/me_working_on_grill.jpg The Dreyfuss Special 1 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519c8865e4b02745db147d8a/1369213030961/reddot_n_quote.jpg The Dreyfuss Special 1 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/51bc276ce4b0d0f59aa4de3d/1371285357319/offset_grill_bnw.jpg The Dreyfuss Special 1 After: WWND https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519c7924e4b097f309caca7c/1369209125815/TDS_googly_mockup.jpg The Dreyfuss Special 1 Tah Dah! Thanks Nature! https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519c6a4ee4b01ad95962bd29/1369205327893/early_sketch_model_w_label.jpg The Dreyfuss Special 1 An early sketch model: it's crap. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/51bc329ee4b0405092e63922/1371288223487/TDS_final_circuit_board.jpg The Dreyfuss Special 1  'The Dude' does his thing. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/516510e4e4b0ce432331677d/1365577957124/press_quotes_TDS.jpg The Dreyfuss Special 1 Click to view a larger version. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/5163f911e4b09de45a32a32b/519c8390e4b02745db1478bc/1369211794701/IMG_0023_3.JPG The Dreyfuss Special 1 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/5163f911e4b09de45a32a32b/519c847ae4b084baf13dc750/1369212027596/TDS_black+main.jpg The Dreyfuss Special 1 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/5163f911e4b09de45a32a32b/519c848ce4b02745db147933/1369212045890/TDS_brown+main.jpg The Dreyfuss Special 1 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/5163f911e4b09de45a32a32b/519c8494e4b084baf13dc760/1369212053687/TDS_white+main_2.jpg The Dreyfuss Special 1 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/5163f911e4b09de45a32a32b/519c849fe4b01ad95962ceb0/1369212064493/TDS_yellow+main.jpg The Dreyfuss Special 1 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519c904be4b09e4694bf052c/1369215052202/dreyfuss_phone_resized.jpg The Dreyfuss Special 1 Click to view larger https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519c957be4b090350a2abc89/1369216381122/TDS_press_examples.jpg The Dreyfuss Special 1 Wired Magazine Blog. I have read this magazine for over a decade. It's made me smarter. The Russian Financial Times. To this day I have no idea what they said about our product. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519c8c40e4b025301133de1a/1369214017212/IMG_1260.JPG The Dreyfuss Special 1 From right: Jinsop Lee, Justin Kim & Empty Chair we bought at a flea market so visitors could have a nice sit down. Chair was more popular than us. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519c6671e4b09e4694bee97e/1369204338321/handset_to_speakers_final.jpg The Dreyfuss Special 1 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519c739ce4b0b8da6b981476/1369207708955/nature_pic_w_caption.jpg The Dreyfuss Special 1 Nature: a damn good designer. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52de12e6e4b08334607a8141/1390285544204/cover_pic_2.jpg The Dreyfuss Special 1 https://www.jinsop.com/the-dreyfuss-special-2 daily 0.75 2013-06-15 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519da815e4b0dd1ef2cec3b5/1369286678708/offset_grill_bnw.jpg The Dreyfuss Special 2 The old design https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519d8c99e4b01e6a03d77b16/1369279642200/gill_w_crown.jpg The Dreyfuss Special 2 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519db25be4b037aba8ba4dbd/1369289308956/TDS_leather_1.jpg The Dreyfuss Special 2 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/516e7881e4b085eec3848928/1366194306205/jin_n_robot_watch_bnw.jpg The Dreyfuss Special 2 You can see in this frankly adorable picture of me that I am wearing a watch that TRANSFORMS INTO A ROBOT. It was an amazing timepiece and was the only watch issued to NASA astronauts (I made that last part up but I wish it were true). https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/51bc33b5e4b0d0f59aa4ebdf/1371288502639/jin_n_dodgy_charger_resized.jpg The Dreyfuss Special 2 On the way to Vegas in the Dodgy Charger. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/516f8971e4b02d135fbc8333/1366264179794/3.5mm_cable_designs.jpg The Dreyfuss Special 2 Possible 3.5mm jack cable designs, complete with cute names for easy identification (click for larger view). https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/516f9e76e4b0cd71972ec692/1366269560522/TDS_1_pros_cons.jpg The Dreyfuss Special 2 Pros and cons of The Dreyfuss Special Version 1. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/516e73fce4b027bf91186395/1366193149581/black_withiphone_small.jpg The Dreyfuss Special 2 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/516e8edde4b075d601069362/1366200033078/executive_summary_page.jpg The Dreyfuss Special 2 A sample page from the investor presentation I designed. Click to view a larger version. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519db720e4b037aba8ba5140/1369290529715/TDS_2_intro_pic.jpg The Dreyfuss Special 2 The Dreyfuss Special Version 2 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519da87de4b0e4a4b0eca5db/1369286781949/TDS_v2_foam_BNW.jpg The Dreyfuss Special 2 New and improved https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519d8bc1e4b07b846eef4c16/1369279425404/sean_connery_hat_2.jpg The Dreyfuss Special 2 Hello ladiesh. Shorry about the nose hairsh. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519d87eae4b097fa20f40c57/1369278443557/me_making_foam_models.jpg The Dreyfuss Special 2 Me making foam models. You can't see my face, but I'm really happy right now. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519d81a4e4b0726806f1ab0e/1369276837910/TDS_old_vs_new.jpg The Dreyfuss Special 2 Before and after. Which do you prefer? https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519d8defe4b037aba8ba2539/1369279983966/watch_crown_resized.jpg The Dreyfuss Special 2 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/516e73cae4b08095006ef3b0/1366193099359/white_main_small.jpg The Dreyfuss Special 2 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/516e73dee4b0125d2dd318df/1366193118576/red_main_small.jpg The Dreyfuss Special 2 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519da755e4b044d7f241a32e/1369286487140/tds_grill_model.jpg The Dreyfuss Special 2 Googly-eyed perfection. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519d8633e4b0d7d9a7798c07/1369278004337/tds_foam_n_rendering+copy.jpg The Dreyfuss Special 2 First the foam model, then the computer rendering. Not the other way around. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/516e7ad1e4b0be930df528d4/1366194898407/new_jackbox_bnw.jpg The Dreyfuss Special 2 became this. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519d8514e4b044d7f24175d6/1369277716975/Willy_Wonka.jpg The Dreyfuss Special 2 Mr. Wonka: a hero of mine. I'm tempted to name my first born 'Wonka.' Brilliant illustration by Quentin Blake. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/516e7410e4b085eec384830d/1366193169800/variation1_small.jpg The Dreyfuss Special 2 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519d8a2fe4b09bf04a030405/1369279024166/og_jackbox_highlight.jpg The Dreyfuss Special 2 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519d8674e4b0d4973ff835f6/1369278069065/3d_lollipops.jpeg The Dreyfuss Special 2 This is a computer rendering of lollipops. When have you ever seen real lollipops look this good? Unfortunately, this happens in design all the time. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/51654403e4b046996181f6a3/1365591043985/new_jackbox_model.jpg The Dreyfuss Special 2 This.... https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52de131ce4b02ffcb6b80ab9/1390285597659/IMG_0106.JPG The Dreyfuss Special 2 https://www.jinsop.com/bold-font-css daily 0.75 2014-01-22 https://www.jinsop.com/marantz-dab daily 0.75 2014-01-29 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52e8d04ae4b0cb2cfae1e9b3/1390989387837/marantz_dab_thumbnail.jpg Marantz DAB https://www.jinsop.com/recommendations daily 0.75 2014-01-21 https://www.jinsop.com/design-videos-i-made-2 daily 0.75 2013-06-19 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52e0e853e4b06a8db4826652/1390471252372/espresso_cubed_video_thumbnail.jpg Design Videos ESPRESSO CUBED A quick coffee machine concept for a US based design firm https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52e0ee54e4b09a1a9f083b45/1390472788586/samhung_video_thumbnail.jpg Design Videos HOW I DESIGNED A LOGO A process involving a mink coat, the Germans, my god-daughter and an unusual form of payment https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52e4c512e4b015483fc023b7/1390724370609/TDS_disc_channel_interview_thumbnail.jpg Design Videos INTERVIEW WITH THE DISCOVERY CHANNEL CANADA AT CES 2012 Regarding the award winning speakers we designed https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52e0eb81e4b0fbab87226b60/1390472066175/TEDx_talk_thumbnail_final_2.jpg Design Videos THE 5 SENSES THEORY An extended talk I gave at TEDx Kaist https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52e0ec8de4b02d88a30cb90a/1390472334689/TED_intro_video_thumbnail.jpg Design Videos HOW I BECAME A DESIGNER My intro video for the TED Global Talent Search https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52e4c9c0e4b0ed20f9714035/1390725568684/2013_video_thumbnail.jpg Design Videos MY TED TALK I present a 5 senses based design theory at TED 2013 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/52e4c35be4b0a3376034ee9b/1390723932754/safekey_video_thumbnail_final.jpg Design Videos THE SAFEKEY An award winning design that could save lives https://www.jinsop.com/contact daily 0.75 2012-05-31 https://www.jinsop.com/about daily 0.75 2013-06-15 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519dc177e4b03e792399ced5/1369293177424/dad+and+I+belgium+hq.jpg I Floss Daily In Belgium with my Dad. He gave me my first motorbike and taught me how to drive... when I was eleven. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519dc0c0e4b0fe95295bd338/1369292994106/pakistan_family_garden.jpg I Floss Daily Our house in Islamabad. In this very garden a mischievous gardener grew far too many poppies and harvested them for drug use. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519dc098e4b036d1b9856954/1369292954339/greece_jin_toothless.jpg I Floss Daily Me in India. Note missing front teeth. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519dc1f4e4b01d90089005d6/1369293302367/jin_engine_lambo_factory.png I Floss Daily For my birthday in 2011 I treat myself on a pilgrimage to the Holy Trinity: Ducati, Ferrari and Lamborghini. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519dc19de4b0b0b645c6fb07/1369293214409/england_jin_form_5a.jpg I Floss Daily Boarding school in England. Like Hogwarts but without the magic and the good food. Where's Waldo? https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519dc1b1e4b03e84e794bdfc/1369293236332/mauritania_jin_diara_benz_280se.jpg I Floss Daily Mauritania, in northwest Africa. I am on the right. During the plague every inch of that car would be covered in locusts basking in the heat. Also, I bring 'hammer pants' to Africa. https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/519dc1dee4b0d7d9a779c4c0/1369293279795/army_jin_guard.jpg I Floss Daily Two years of mandatory military service. One of the rare moments when I'm not cleaning a toilet. https://www.jinsop.com/public-speaking daily 0.75 2018-07-31 https://static1.squarespace.com/static/514840d8e4b07ce9212058e6/t/554f52f9e4b0e94d5db60b13/1431261947868/ Public Speaking I give a talk in front of 5,000 people at the Solidworks 2015 Conference in America.